Fig. 06APIs & Integration
APIs and integration.
An API is how one piece of software talks to another, and integration connects the tools you already run so data moves automatically instead of by copy-paste. Common jobs: syncing a CRM with accounting, taking payments, sending automated texts and emails, and pulling everything into one dashboard.
Most small businesses don't have a software problem — they have a glue problem. The tools are fine; they just don't talk to each other, so someone copies data between them by hand.
We build that glue: integrations, custom APIs, webhooks, and scheduled syncs that move data automatically and reliably. You work directly with the person building it.
What you get
What's included.
- 01
Integrations with the tools you run on (Stripe, QuickBooks, HubSpot, Twilio, Google)
- 02
Webhooks so systems react in real time, not on a delay
- 03
Custom REST APIs when an off-the-shelf connector won't cut it
- 04
Scheduled syncs that keep two systems in agreement
- 05
Automations that kill repetitive manual data entry
- 06
Error handling and alerts when something needs a human
- 07
Documentation so the next person understands the wiring
How we work
The process.
- 01
Map the flow
We trace where data starts, where it needs to end up, and every place a human is currently copying it by hand.
- 02
Pick the cheapest reliable path
Sometimes that's a no-code automation; sometimes it's custom code. We start with whatever is simplest and dependable, then quote a fixed price.
- 03
Build and harden
We build the integration, then add retries, error handling, and alerts so a hiccup doesn't silently drop your data.
- 04
Hand over with monitoring
We ship it live, set up monitoring, and document how it works so you're never in the dark.
Tools we reach for
The stack.
- Node.js
- TypeScript
- REST
- GraphQL
- Webhooks
- Zapier
- Make
- Postgres
When it's not the right call
We start with the cheapest reliable option, not the most code. If Zapier or Make handles your flow for a few dollars a month, that's the answer — we won't write a custom service to justify an invoice. We only build custom when the no-code route is unreliable or too expensive at your volume.
Questions
What people ask.
- Which tools can you connect?
- If it has an API or a webhook, we can almost certainly connect it. Common ones: Stripe, QuickBooks, HubSpot, Salesforce, Twilio, Google Workspace, Jobber. If yours is unusual, we'll check before we quote.
- How reliable is it, and is it monitored?
- We build in retries and error handling, and we set up alerts so you hear about a failure before your customers do. Integrations break when an upstream tool changes; monitoring is how we catch it fast.
- Who maintains it afterward?
- You can keep it on a small monthly plan with us, or run it yourself — it's documented and built on standard tools. Either way, you're not locked in.
Next step
Tell us what you're trying to build. We'll tell you the honest way to build it.